Clik here to view.
Market Research Participants Aren’t Satisfied With the Process. What Can Be...
Slightly fewer than half of market research participants rate their satisfaction with their average experience as a top-3 box score on a 10-point scale, according to the 2017 Global Respondent...
View ArticleClik here to view.
Mobile Gains Primacy in US Digital Advertising: 3 Takeaways
By now you’ve probably heard the news: in their latest internet advertising revenue report [pdf] – covering 2016 – the IAB and PwC have revealed that mobile (finally) captured a majority share of...
View ArticleClik here to view.
The NRF Tells Us to Expect Record Spending for Mother’s Day This Year
Mother’s Day spending will reach a new peak this year, says the NRF in a new forecast. And it’s not due to more celebrants: instead, the 85% of adults planning to celebrate this year will spend an...
View ArticleClik here to view.
TV Connected Devices Becoming More Influential in TV Everywhere Screen Time
TV Everywhere (TVE) is enjoying greater reach, with more than one-fifth (20.5%) of cable TV viewers in the US utilizing the services in Q4 2016, up from 17.4% in the year-earlier period and 12.8% in Q4...
View ArticleClik here to view.
Only About Half of Americans Say They Trust the Internet
The internet’s development has had a transformative effect on consumers and industries, but it hasn’t engendered much trust along the way. In fact, just 53% of adults in the US say they generally trust...
View ArticleClik here to view.
These Companies Are the World Heavyweights in Media Advertising Revenues
Google and Facebook are the world heavyweights in media advertising, together raking in 20% of global ad spending, according to the latest Top Thirty Global Media Owners report from Zenith. That’s...
View ArticleClik here to view.
Non-Profits Upped Their Email Volume in 2016
Non-profits sent 10% more emails in 2016 than in 2015, averaging 69 messages per subscriber through the year, according to the latest annual M+R Benchmarks Study. The greatest increase in email volume...
View ArticleClik here to view.
US Retailers Are Now Getting A Majority of Their Google Search Ad Clicks From...
Just recently we reported that retailers last year for the first time spent more on Google shopping ads than on text ads. Now, data from Merkle [download page] indicates that in the first quarter of...
View ArticleClik here to view.
B2B Marketers and Salespeople Point to Problems with Lead Management
Only around half (52%) of B2B marketers and salespeople believe that their teams are properly aligned to achieve business goals, according to a recent LeanData survey [download page]. Such misalignment...
View ArticleClik here to view.
Here Are The Advertising Types That Consumers Say They Tolerate the Most
We won’t bury the lede: we could have titled this article, “Once More With Feeling: Consumers Prefer Ads in Traditional Media.” And we almost did. For whatever reason, consumers just seem to tolerate...
View Article